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Draft campaign emails with AI, then personalise them

Describe the email once, choose from up to three drafts, then add fields that fill in each recipient's own details.

Updated 3 min read

Who can do this:
Agent and above
Where:
Web app

The email is usually what holds a campaign up. In the campaign editor, you write a short brief and get up to three drafts back to choose between. Then you add merge fields, so each client sees their own name, budget and preferred area rather than a generic greeting.

What you need first

  • A campaign you’re still working on, open for editing.

Get a draft

  1. Go to Campaigns, click ⋯ on the campaign’s row and choose Edit.
  2. Click the text block you want written, then click AI Generate.
  3. In the prompt box, say what the email is for.
  4. Click Generate.
  5. Use the arrows to move between the drafts.
  6. Click Keep on the one you want.

The draft replaces the block’s text, and you can edit it like anything else you’ve typed.

Add merge fields

A merge field stands in for a piece of data, such as the contact’s Name, and is filled in separately for every recipient.

  1. Open the Insert Dynamic Data panel in the editor.
  2. Choose whether the field comes from Contacts or Listings.
  1. Find the field you need and click Insert. For a listing field, pick which of the campaign’s listings it should read from. Prev and Next page through a long list.

Then write around the field as you normally would.

From Fields available
Contacts Budget Range, Email, Name, No. Of Bathroom, No. of Bedroom, Phone, Preferred Location, Preferred View, Size Range
Listings Built-up Area, Floor, Furnishing Type, Listing Description, Listing Name, Listing Price, No. Of Bathroom, No. Of Bedroom, No. Of Living Room, Property Name, Property Type, Unit Name, View

Apart from Name, Email and Phone, these contact fields come out of the buyer or tenant profile. A contact without a profile leaves them blank. See how buyer, tenant and landlord profiles work.

Save and send

Before anything can go out, connect your Gmail or Outlook account under Settings → Email Settings.

  1. Under Basic Info, check the Subject and the recipients in Sent to.
  2. Click Save.
  3. Click Send, or set a date and time under Schedule on.

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Still stuck?

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